Audiences

Create and manage broadcast audiences with static lists and dynamic filters to target the right customers.

👥 What are broadcast audiences?

Broadcast audiences define who receives your communication campaigns. They act as reusable recipient lists that can be applied to multiple broadcasts, ensuring consistent targeting and efficient campaign management. Once you’ve created your audiences, you can use them in your broadcast campaigns and track their performance with detailed analytics.

Thena supports two powerful audience types:

• Static audiences: Fixed lists of specific contacts and channels you manually select
• Dynamic audiences: Automatically updating lists based on filter criteria that evolve with your customer data

Create multiple audiences for different customer segments (e.g., “Enterprise Customers,” “Beta Users,” “Support Team”) to streamline your broadcast targeting.

📋 Creating audiences

How to create static audiences?

1. Start creating an audience

   Navigate to Audiences in the left navbar and click ”+ Create audience” to start the audience creation process.

2. Enter basic information

   Enter the name of the audience list and then a description (optional).

3. Choose audience type

   Select “Static list” as the audience type.

4. Select contacts

   Browse your contact database using search and filters to find specific customers, then select them using bulk selection controls.

5. Review and create

   Review your selected contacts in the preview, then click “Create audience” to save your static list.

We automatically add the Slack channels that the contact is associated with. If you want to select more Slack channels, you can select the Slack tab and choose them manually.

How to create dynamic audiences?

1. Start creating an audience

   Navigate to Audiences in the left navbar and click ”+ Create audience” to start the audience creation process.

2. Enter basic information

   Enter the name of the audience list and then a description (optional).

3. Choose audience type

   Select “Dynamic list” as the audience type.

4. Build filter conditions

   Create filter conditions using contact properties, account data, or custom fields with operators like “is”, “contains”, or “is in”.

5. Combine conditions

   Use AND/OR logic to combine multiple conditions for precise targeting rules.

6. Preview and create

   Preview the matching contacts and channels, then click “Create audience” to save your dynamic filter-based list.

Dynamic audiences automatically include Slack channels associated with contacts that match your filter criteria. The audience will update automatically as your contact data changes.

🔧 Audience management

Audience dashboard

The audience management interface provides comprehensive control over your recipient lists:

Audience overview

View all created audiences with names, types, and recipient counts

Quick actions

Edit or delete audiences directly from the list view

Contacts tracking

See how many Slack channels and contacts each list contains

Search and filter

Search and filter using audience list type and name